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Are Financial Planning and VUL Policies the Same or Just a Common Mix-Up?

Chief Financial Planner | SJ&P Wealth Advisory


In the realm of personal finance, distinguishing between "financial planning" and "VUL policy" (Variable Universal Life insurance) is crucial. These terms often get confused, but they refer to different concepts that can significantly impact your financial future. This post clarifies the differences between financial planning and VUL policies while addressing the common misconceptions.


Understanding Financial Planning


Financial planning is a detailed process focused on assessing your current financial situation and establishing your future goals. This involves developing a tailored strategy that covers various components of your financial life, including:

Financial planning is a comprehensive process that evaluates your current financial situation and sets clear future goals. It requires understanding your personal finances, including income, expenses, long-term objectives, and the economic environment. To manage this process, develop a personalized strategy covering key financial aspects:


  • Income

  • Expenses

  • Investments

  • Insurance

  • Taxes

  • Retirement planning


Income Analysis

Analyze all income sources, including salary, bonuses, dividends, and freelance work, to create a realistic budget and forecast.

Expense Management

Review expenses by categorizing them into fixed and variable, identifying reduction areas, and aligning spending with goals.

Debt Management

Understand and strategize to efficiently pay down debts like student loans and credit cards, prioritizing high-interest ones.

Investment Strategy

Build a diversified portfolio based on risk tolerance, goals, and time horizon to grow assets over time.

Retirement Planning

Estimate future expenses, determine savings needs, and choose appropriate retirement accounts and investments.

Tax Planning

Minimize tax liability by understanding tax implications and using tax-advantaged accounts and deductions.

Insurance Needs

Review insurance coverage for health, life, disability, and property to ensure adequate protection.

Estate Planning

Plan asset distribution through wills and trusts to fulfill wishes and minimize taxes and legal issues.


Financial planning is an ongoing process requiring regular review and adjustment. You can build a solid financial foundation to support your future aspirations by addressing these components.


The primary aim of financial planning goes beyond merely selling you a financial product. It’s about creating a comprehensive roadmap that resonates with your personal values and lifestyle. For instance, if your goal is to save for a home, a financial plan will help you outline specific steps, such as budgeting and saving for a down payment.




Man in white shirt and tie writing at a desk, surrounded by laptops and papers. Colorful graphs and sketches on the whiteboard behind him.
A financial planner working

What is a VUL Policy?


A Variable Universal Life policy combines life insurance coverage with an investment option. With VUL, policyholders can choose how to allocate part of their premiums among different investment options, like stocks and bonds. A significant characteristic of VUL policies is that the cash value can change based on the performance of these investments.


Common Misconception: Buying a Financial Product Equals Financial Planning


Many individuals mistakenly believe that purchasing a financial product, like a Variable Universal Life (VUL) insurance policy, constitutes a comprehensive financial plan. This misunderstanding can lead to an incomplete approach to financial health. While a VUL policy can be part of a broader strategy, treating it as a standalone solution may create gaps in financial preparedness.


Financial planning is multifaceted. A VUL policy offers investment growth and life insurance, appealing for combining protection with wealth accumulation. However, relying solely on a VUL often overlooks crucial components like an emergency fund, which covers three to six months of expenses for unexpected events.



Efficient tax strategies are critical in financial planning. A VUL may offer tax benefits, but a comprehensive plan should minimize tax liabilities across income streams, using tax-efficient investments and planning for retirement tax implications.


In conclusion, a VUL policy is one part of a larger financial strategy, not the entire picture. Effective financial planning includes emergency savings, retirement planning, tax strategies, and investment diversification. By acknowledging the limitations of viewing a financial product as a complete solution, individuals can adopt a holistic approach, ensuring preparedness for financial challenges and achieving greater security and peace of mind.


The Importance of a Holistic Approach


True financial planning considers all elements of your financial life. A VUL policy, however, focuses exclusively on providing life insurance with an investment layer. If individuals only concentrate on one product, they might neglect critical components such as:


  1. Emergency Funds: Financial experts recommend having three to six months’ worth of expenses saved for emergencies.

  2. Retirement Savings: The requirements for retirement savings vary based on numerous factors, including lifestyle, inflation, personal needs, and healthcare needs.

  3. Tax Planning: Efficient tax strategies can enhance your long-term financial outcome significantly.

  4. Debt Management: Addressing high-interest debts can improve cash flow, allowing for more significant investments in the future.


The Role of Goals in Financial Planning


Identifying financial goals is often the first step in creating an effective financial plan. Goals may include:


  • Purchasing a home

  • Funding children's education

  • Retiring early


Buying a home can be somewhat complex. New VUL products are available that provide reduced fees and lower administration costs compared to traditional VUL accounts. These unique VUL options offer various investment funds, dividends, and additional features. This is where Financial Planning becomes important. An effective consultant should be able to determine the necessary capital and the value needed to purchase your home.


Each of these ambitions requires different financial strategies. For example, saving for a child's college education may require a separate investment fund, which is specifically designed for educational expenses..


Dividend funds are now available to meet the requirement. These funds protect the capital while providing continuous monthly dividends, subject to market conditions. They can be combined with our healthcare products, capital appreciation funds, and other diversified funds.


Evaluating Your Financial Needs


Not everyone needs a VUL policy in their financial strategy. Here are some pertinent questions to gauge your needs:


  • Do you have dependents who need life insurance?

  • What is your risk tolerance?

  • Are you seeking short-term solutions, or do you have long-term goals?

  • How well do you understand investing?


Answering these questions can provide clarity in your decision-making process. It will help ensure that you choose a mix of products, including insurance and investments, that best align with your unique circumstances.


Keeping Your Financial Plan Dynamic


A financial plan should be a dynamic document that evolves. Major life events, such as marriage, home purchases, or job changes, can significantly influence your financial goals.


Regularly reviewing your financial strategy can help ensure you stay on course. This assessment is particularly crucial if you integrate a VUL policy into your overall financial plan.


The Value of Professional Guidance


Understanding financial planning and insurance can be complicated. Consulting a financial planner with expertise in insurance can offer the guidance you need. They can help you develop a financial plan tailored to your specific situation and determine whether a VUL policy is appropriate for you.


A professional can also clarify complex financial products, enabling you to make informed decisions and avoid common misconceptions.


Final Thoughts by the Financial Planner


Financial planning and VUL policies are distinct and serve unique roles in managing your finances. While a VUL policy might be a valuable component of your broader financial strategy, it cannot replace a holistic financial plan. Recognizing this difference is key to reaching your long-term financial goals.


Why Wealth Management is the complete deal

Wealth management is a comprehensive service designed for individual families, integrating various financial disciplines beyond basic financial planning. It includes investment management, estate planning, tax optimization, retirement planning, and philanthropic strategies.


Wealth management adopts a holistic approach, addressing both current financial status and future aspirations, risk tolerance, and wealth preservation across generations. It ensures all financial aspects are aligned towards common goals.


Wealth management offers a multifaceted suite of services addressing the complex financial needs of wealthy individuals and families, ensuring effective wealth accumulation and preservation for future generations.


By understanding these distinctions and focusing on a comprehensive view of your finances, you can establish a solid foundation for your future. Take the time to evaluate your individual needs, goals, and circumstances, paving the way for a secure financial destiny.


Wide angle view of a serene financial planning workspace with a notebook and calculator
A serene financial planning workspace showing tools for financial management.

Remember, financial wellness is a journey. With the right knowledge and a tailored plan, you can confidently navigate the complexities of your financial future, whether that includes a VUL policy or not.


Mr. King San Jose Santos holds credentials as a registered Financial Planner, Certified Corporate Financial Consultant, and certified technical market analyst. He has also been honored with the title of fellow by IFC USA-Canada. To learn more about Mr. King, click here. To arrange a personal consultation, you can schedule an online meeting with him by clicking here.

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